Like a security camera in a store, web analytics can show you how many people are leaving without converting. What’s missing is the perspective that a sales associate has—an understanding of who those visitors were and the reasons why they didn’t convert. In the absence of that information you are left with making guesses on how to improve or assuming that the low conversion rate is something you have no control over and that it is the best it is ever going to get. We want to tell you, it isn’t.

Traditional sales people make the significant improvements by engaging their prospects and learning why they said “no.” With win-loss analytics tools like Elitics™, that same advantage is now available to online teams. This individual perspective is the only way to connect face-to-face with your visitors to uncover the real issues that are costing you conversions and to get the clarity on exactly what to do to fix it.

Just like a great salesperson, Elitics works to automatically and unobtrusively understand who each visitor is, understand if they are even qualified to buy, and uncover the reasons why they didn’t convert. If that wasn’t enough, it then tells you exactly what changes you need to make to get more of the “right” people to your site and what to do to get more of them persuaded to convert. As you make these changes it then measures and shows you the real impact of each change.

To learn more about Elitics and how it will help you increase your conversions and generate more qualified leads, visit one of the links below: